Microsoft used a speaking slot provided by the Association of National Advertisers to open a broad assault on rival Google, accusing the Web giant of using its market clout to the detriment of advertisers.
Microsoft deputy general counsel Mary Snapp laid out her company's case to advertisers gathered in Washington, D.C., today for the ANA Advertising Law & Public Policy Conference, which Microsoft sponsored. Ironically, Microsoft based its criticisms on Google's size in the market, mirroring charges leveled against the software firm in the 1990s.
Snapp said marketers should demand that Google allow them to take advertising data out of AdWords for use in other ad tools. She also decried Google's policy that lets competitors bid on a brand's search terms, saying it drives up prices. Microsoft only sells search ads on brand terms to companies that own those terms.
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